Premium tour operator
We welcome you to Iceland, our magnificent island in the North Atlantic.
Welcome to Prime Tours, your gateway to unforgettable adventures in the land of fire and ice—Iceland. We are a premier tour operator specializing in providing exceptional travel experiences that showcase the natural wonders, cultural treasures, and unique charm of this captivating Nordic island.
At Prime Tours, we believe that every journey should be a transformative and enriching experience. That’s why we meticulously curate our itineraries to ensure that you get the most out of your time in Iceland. Whether you are a nature enthusiast, an adventure seeker, or a cultural explorer, we have the perfect tour to suit your preferences and interests.
Our team consists of passionate travel experts who possess an in-depth knowledge of Iceland’s landscapes, history, and culture. We have carefully handpicked experienced guides who are not only experts in their respective fields but also possess a deep love and appreciation for Iceland. They will accompany you throughout your journey, sharing fascinating stories, local insights, and insider tips, making your tour an immersive and personalized experience.
One of our core principles is sustainability. We understand the importance of preserving Iceland’s delicate ecosystem and aim to minimize our environmental impact. We collaborate with local partners who share our commitment to responsible tourism, ensuring that our tours are eco-friendly and sustainable. By traveling with Prime Tours, you can explore Iceland’s beauty while knowing that you are contributing to its long-term preservation.
We offer a wide range of tour options, catering to different preferences and durations. Whether you want to embark on a thrilling adventure, witness the mesmerizing Northern Lights, hike through volcanic landscapes, soak in natural hot springs, or delve into Iceland’s rich folklore, we have a tour that will exceed your expectations.
Our dedication to providing exceptional service extends beyond the duration of your tour. From the moment you contact us, our friendly and knowledgeable customer support team will be available to assist you, answering any questions and ensuring a seamless experience from start to finish.
We invite you to embark on a journey of a lifetime with Prime Tours. Let us guide you through the untouched wilderness, enchanting landscapes, and vibrant culture of Iceland. Whether you are a solo traveler, a couple, or a group of friends, we guarantee that your adventure with us will leave you with memories that will last a lifetime.
Choose Prime Tours and unlock the wonders of Iceland like never before.
What to expect from our tours
- Tailor made
- Private guide
- Private tours
- Attractions
What to expect from our transfers
- Private transfer
- Luggage assist
- Wifi in vehicle
- 24/7 service
What customers say
Have a look at some of the reviews our travelers have left us on TripAdvisor!
Kathy W
From start to finish Villi our guide provided every detail we needed to guarantee an informative, safe and fun trip. Transportation is a lovely SUV and very comfortable. Villi is enjoyable and comfortable to talk and be with. His incredible knowledge of the land, the UNESCO areas, the volcanoes, the history and all things green and resourceful of/in Iceland was the very very best. I cannot express strong enough how lucky we were to find this event and guide. It completely made us see it all!! Forever grateful and LUV ICELAND!Bpike19
While I booked a wheelchair-friendly tour from Iceland Unlimited, they ended up being a middle-man for another company, which in this case, was Prime Tours. But, I’m so glad it happened! This tour company and tour guide were absolutely amazing!From a wheelchair user’s standpoint, it was great. The van was neither too large nor too small. Our guide helped out with everything from pushing up a ramp to transfers to a seat in the van. And whatever else I may’ve needed as a wheelchair user, our guide would gladly have tried to help us out with!
From a tour perspective, our guide was GREAT! He knew history, geology, social issues and so much more. He never got tired of my questions, and he enjoyed sharing all about his country with us. One of my favorite memories is going through a gift shop and while my wife was finding some things, he was telling me more about the elves, trolls, and runes I’ve been seeing on things. Also, the bus itself was smaller than larger tour busses so we got to travel to some places that a larger tour could not.
And, of course, Iceland itself is just plain beautiful!
So, thank you, Prime Tours for your great job! I don’t think I can recommend you enough to other perspective users! If we ever get back there, I hope to connect with you all again.
Mili S
We went by a nice comfortable ship to the port. Amazing when approaching the small islands to see the homes of so many birds!And later as the result of eruption in 1973 the new port was formed. A part of the city was destroyed.e.g. you can see the remaining parts of the former swimming pool.We went up to the top of “new” volcano Etldfel and got a marvellous view all around. Then visited the local museum and were deeply touched by the human stories. After the perfect late lunch we enjoyed to walk around and liked the peaceful atmosphere of being nowhere 😊. A ship in the late afternoon took us back.